I'm Clayton MacPhee. I'm a Senior Program Lead in fintech, where I build the frameworks and operating models a product organization runs on — prioritization, capacity planning, roadmap scoping. On my own time I ship consumer products end-to-end; most recently Fork It, a dinner-decision app I took from PRD to the App Store. This site is where I document the decisions along the way: what I predicted, what the data said, and what I changed.
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Building
Shipping products end-to-end: from PRD to the App Store, with real usage data and honest retros.
Read the Fork It case study → -
Decisions
Trade-offs from real product work: the options on the table, the reasoning, and how it played out.
Browse Decisions posts → -
Frameworks
The prioritization systems and operating models I design for product teams — and the thinking behind them.
Browse Frameworks posts →